New Media and Digital Content
The proliferation of media consumption devices is multiplying the number of ways in which content is created, distributed, surfaced and shared.
Most recently, the launch of tablet devices such as Apple’s iPad has provided another “screen” connecting content provider with consumer and offers a potentially enormous opportunity to generate new digital revenues as part of a hybrid monetisation model, if the right formula (content, business model, etc.) can be found.
To make money out of these new platforms, traditional media players need to rethink fundamentally their content proposition and business models, reinventing themselves as interactive, as opposed to passive, media.
We support clients in this process of reinvention by helping them address key questions, such as what content to offer, who to offer it to and how to monetise it.Recent clients include major European publishers, broadcasters and Pay TV operators.
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Goodbye iPad
The dispute over trademark ownership of iPad in China. An interview with Tiger Shan, partner, Value Partners Beijing.
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TV, meno spot per tutti ma non per La7 vicina al sorpasso su Rete4
Advertisement in Italy and La7 success: a comment by Davide Tesoro Tess, partner at Value Partners London.
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