The entire broadcasting value chain - from production and editing, through play-out and storage, to transmission and reception - is moving from analogue to digital; for broadcasters, this transformation is creating a rich mix of opportunities and challenges. Digitisation allows broadcast media to be more easily created, manipulated and distributed. New types of service enhancements - interactive programming and advertising, electronic programme guides, and high definition TV – are being made possible and these changes are driving innovation in pay-TV and FTA markets.
Faced with rapid change and increased competition, if broadcasters are to prosper in a digital environment, they must transform their businesses - for example, by planning and executing investments in new technologies, designed to support well thought-out strategies and service propositions. Power in the value chain is shifting towards consumers as they take more control of their media consumption, through time-shifting, non-linear TV and content portability which allow them to watch what they want, when, where and how they choose.
We help clients to respond to these widespread changes, to manage their media assets effectively, to build appropriate technology relationships, and to handle skillfully the transition to new distribution channels and new broadcast formats.
Recent clients include world-leading broadcasters, network and platform operators and governments, regulators, and public agencies.
For more information please contact:
Tabitha Elwes, Partner - Tel +44 20 7630 1400
or
Alessandro Araimo, London Managing Partner - Tel +44 20 7630 1400