Mobile Telecoms

Our distinctive expertise: Delivering real benefits from our industry insight

Strategy
Market entry evaluation – M&A support – technology evaluation and migration – opportunities from convergence – e-business and web strategies – regulatory lobbying

Product and Services
Marketing plans – concept development and business planning – product portfolio management – tariffing and bundling plans

Sales & Customer Care
Innovative segmentation – Multi-channel strategy – optimising distribution networks – end-end customer engagement strategies – targeted retention & churn reduction strategies

Operations
Network & IT outsourcing – migration to Next Generation Networks – IT layout strategy – network efficiency improvement – tools for performance monitoring – efficient capex management

Organisation
Review of key roles and organisation structure – cost optimisation across functions – re-design of critical processes

Mobile operators in mature markets face the challenges of penetration and usage saturation, along with regulatory pricing pressure on roaming and termination rates. The latest generation of mobile broadband technologies together with the increased sophistication of devices appears to offer the long awaited benefits of higher data ARPUs, but competition from other providers for these revenues will increase. As a result for many operators there has been a recent focus on operational improvements and cost-saving initiatives.

Value Partners works with mobile operators across their business on a wide range of initiatives: developing cost transformation strategies, sales and churn management strategies, or developing new business services such as mobile advertising. We also frequently advise investors on opportunities in the industry. Value Partners also has a strong track record in emerging markets, helping prospective new entrants bid for licences and plan their operations, and governments and regulators to formulate regulatory policies.