Ideas 2012

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  Media

  Mobile 2015: new spectrum, different business models, more competition?  
  A cura di Henry Alty, manager della sede Value Partners di Londra gennaio 2012

  Since the turn of the millennium, incumbent mobile network operators (MNOs) across Europe have been encouraging governments to release new spectrum to allow them to deal with the rapid growth in mobile data. However, the release of spectrum is now also facilitating market entry by a range of new players with existing customer bases, often cable operators and Internet service providers (ISPs), assisted by new business models which lower the cost of entry compared to those of the 3G entrants in the early 2000s. This has the potential to counter to the trend of consolidation that has already occurred in many advanced mobile markets; and these new entrants are likely to introduce disruptive, data focused offers. A variety of potential new entrants and existing mobile virtual network operators (MVNOs) should examine the business cases for transitioning to a full MNO, leveraging on these new business models. Incumbent MNOs will have to take this into account in their approach to spectrum lobbying and auctions, in defining their competitive strategy, and in creating retail and wholesale business models. Finally, regulators will have to consider carefully the implications of set-aside spectrum.

  
  
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  Beni industriali

  Customer perceived value: to identify and close the gap in positioning  
  A cura di Alberto Calvo, principal, e Alessandro Barmettler, senior manager, Value Partners Milano gennaio 2012

  Nato negli anni Novanta, l'approccio "Customer Perceived Value" (CPV) rappresenta per le imprese uno strumento chiave, sofisticato nei risultati e semplice nell’utilizzo, per definire il proprio posizionamento, quello dei propri servizi o del proprio prodotto, sul mercato rispetto ai concorrenti.