A new perspective devoted to the benefits of the dynamic ticket pricing (DTP) in the sport industry. It is a pricing strategy according to which companies set flexible (dynamic) prices based on market demands.
Dynamic ticket pricing. Squeezing more juice from half time oranges
- September 2014
- Ideas, Media & communication
- Value Partners Management Consulting
- Edited by: Enrico Lanzavecchia, Hannah C. Stover, Marco Labianca
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