Mind the Change: Capire il cambiamento per progettare il business del futuro

Alberto Calvo, Partner, wrote a contribution to Mind the change, by Alberto Baban, Armando Cirrincione and Alberto Mattiello. Edited by Guerini Next, now available in bookshops.
The world of PMIs, universities and corporations – together for the first time – offer an overall view of the current technological transformation and provide unprecedented tools to face it.
Through a number of theoretical models that challenge the traditional paradigm of market connections, Mind the change offers the best strategy to exploit the digital technology re-setting up the business models.

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