Harnessing the value of VOD

On-demand delivery of video content over broadband will undoubtedly be one of the most disruptive changes in the television industry over the next decade, with widereaching ramifications across the media, telecoms and technology industries. In this article, we discuss the likely impact of VOD on viewing patterns, advertising spend, and business models, and explore the key issues for the many stakeholders in the VOD value chain.

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