End the disconnect or lose the shelf: brand-retailer integration in sporting goods

Over the last years, many Sporting Goods brands accelerated digital and DTC. Yet the market is reinforcing a simple truth: the purchase decision still happens in-store, often through partner-led retail. In our latest perspective, enriched by insights from Romano Favoino, we explore the key challenges and practical initiatives to build successful hybrid retail ecosystems.

Discover Value Partners’ latest perspective by Giovanni Rigo and Riccardo Pavanello.