The surging market for smartphone re-commerce: how can European telcos ride the wave?

There’s a growing smartphone re-commerce market in Europe, also driven by increased consumer demand and sustainability sensitivity. What strategies could mobile operators deploy to ensure a leading role in this market and fully tap its underlying value pool? These are the key topics addressed by Value Partners’ latest perspective by S. Sorrentino, G. Jung, L. Guccione, L. Longoni.

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